Text message marketing may be convenient, but will it work for my business? This is a question we often get from small business owners. Small business owners are busy and running a tight ship. It’s important to find ways to grow your business, but you also need to make sure your efforts aren’t going to waste. Text message marketing can be an effective way to share information with your customers. Here are the top 7 reasons why text message marketing works.
1. It’s Easy to Use
Text message marketing has never been easier with MindMe Mobile! For many busy business owners, it can be easy to get lost when you’re generating email lists, designing complicated HTML layouts, and writing paragraphs of texts when you’re working with email campaigns. On the other hand, with MindMe’s Builder, text marketing is as simple as collecting numbers and writing a few lines of text!
2. It’s Customizable
With SMS Marketing, Keywords are simple words your potential subscribers can use to interact with your business. They are often used in conjunction with shortcodes to gather subscribers.
Instead of using generic keywords like “STOP” or “JOIN” that can make your customers send your texts straight to the junk folder. With MindMe, you can customize your keywords to your business. For example, you can have your subscribers text ‘YOUR BUSINESS NAME to 26786’ to sign up for all of your updates.
3. It’s Instant!
Planning things out perfectly doesn’t always pan out. For example, if you’re a bakery that accidentally doubled your cupcake recipe and you need to sell out by the end of the day, you need to get the word out as soon as you can. Or maybe you’re a clothing store surprising your followers with a flash sale on Memorial Day and want to let them know ASAP. No matter your business, sometimes you need to update your community instantly.
Text Marketing is the perfect way to contact your customers. With the press of a button, or with MindMe’s Intelligent Delivery, you can quickly send personalized messages to all of your subscribers letting them know about sales, updates, and information.
4. Everyone Reads Texts
Have you ever set up an “Out of Office” email, or maybe even turned off your email notifications when you’re off the clock? While many mute their emails when they’re on vacation or out of town, almost everyone goes right to their phone when they receive a text!
Studies show that 97% of SMS are opened within 4 minutes while many emails are not even read after 48 hours. If you’re only marketing through email or other traditional avenues your subscribers might be missing your updates. A text can instantly drive foot and digital traffic to your business in ways traditional marketing can’t!
5. Capture Leads from Everywhere
MindMe makes it easy for you to grow your marketing lists for both your existing customers, as well as new prospects. Here are a few ways you can grow your list:
- Text Message opt-in by Keyword
- Web Form entry from your Website
- Mobile Page Lead Form, Question, Poll or Feedback
- Manual Entry / Import by Web or Mobile App
Check out the MindMe Sales Funnel to see how you can turn your leads into engagement and sales.
6. Send Highly Targeted Messages & Create Highly Targeted Landing Pages to Increase Interest
Personalize your messages to your subscribers with SMS Marketing! With MindMe you can segment your contacts into groups by List, Interest, Tag, Favorite, Type, Birthday, Question, Poll, Feedback, Offer Redemption, and Campaign Activity. Instead of sending the same message to everyone, MindMe lets you send targeted communication to specific audience segments.
Once you’ve sent out your specialized messages and updates you can send those customers to unique landing pages. A Landing Page is a standalone page that highlights an offer you’ve made and serves the single purpose of converting a visitor to a customer. These pages can share special offer codes, information, or perks to capture leads. They are also a great option for businesses that have information to share but haven’t set up their website yet.
7. Use Texts with Emails to Improve Communication
What happens when you schedule an email to go out as part of an automation sequence, but an email address is unavailable for a contact?
Text Replacement is the answer. This exclusive MindMe feature automatically sends a text with a link to a web-based version of the email. This is just one more way that SMS Marketing, in combination with MindMe can ensure your communication gets delivered.
What are you waiting for? Sign up for your MindMe free trial today!