Digital marketing, it’s everywhere and for some, it’s the main way to educate consumers! When it comes to capturing your potential customer’s interest, you have to do it fast. We all have our phones in our hands and by our sides constantly, so what better way than to reach customers than through their phones? By sending out a text and/or email, you can alert your customers about new offerings, showcase a special deal, and allow them to interact with you instantly at any time or anywhere.
While text and email marketing are effective on their own, they are even more impactful when they’re used together. Below are 5 great ways to use email marketing and text message marketing for great digital marketing results.
1. Tie Emails Into a Tradeshow or Event
Tradeshows and events are great opportunities to show off how great your business is. In addition to strutting your stuff to potential customers, you can also lock in emails and phone numbers at a certain time. For example: if you want to offer a special discount to tradeshow attendees, you can lock contacts, set a deadline, and make sure only true attendees are given the offer.
You can also run a contest onsite asking attendees to text a code to enter the contest. Let’s say you’re at YogaFest, have attendees text YogaFestContent to 41556 to enter to win a free month of yoga!
MindMe Mobile allows you to be hyper-focused with your offerings to make sure your messaging can be targeted and effective.
2. Alert Customers of Can’t-Miss Offers
What’s better than a one-time-only deal? If you have a great opportunity you don’t want your customers to miss, you want to be sure they know about it! Texting AND emailing customers a link to a custom and focused landing page is a great way to make sure they don’t miss the opportunity. With MindMe, it’s easy to create a one-time-only landing page for a special offer you have thereby capitalizing on a unique opportunity for customers.
3. Countdown Clock for Limited Time Offers
Oh how we love a countdown clock! The countdown clock makes it easy to create urgency with your customers. According to SaleCycle.com, countdown timers can see an increase in click-through rate of up to 30%. MindMe’s countdown clock works great in emails and can trigger a reminder text to make sure your customers don’t miss out. You can also connect the countdown message to a landing page for some extra POW!
4. You can hold a contest or offer a prize of your choice and pick a random winner.
Holding a contest is always fun! Contests increase engagement and visibility on social media and get customers excited about the prospect of winning! A great new MindMe tool is the ‘random email’ feature. MindMe will select someone from your chosen list and email and or text them to let them know they won! This is a great way to cut down on favoritism and blame it on MindMe! We recommend using the countdown clock listed above as a way to make sure they enter the contest in time.
5. You can share a little bit about yourself with customers.
We all get a lot of emails, and if you’ve ever been a part of a group text, you know how that can go south quickly. BUT, your customers love you and they want to hear about what you’re up to! Emails and texts are a great way to quickly touch base with your audience. You could share your interests, hobbies, or a recent vacation. These small touches create a great connection between you and your customers.
Email and/or text marketing can be used in a variety of creative ways to engage with your customers. Give one of these five ideas to leverage your marketing a try and see your business boom.