When you hear the words email marketing, what comes to mind? Newsletters? Welcome emails? Thank you messages? No matter your need, email marketing is one of the most effective marketing tools on the planet, with open rates averaging up to 27%! However, there are still those out there who have no idea how to create an email marketing plan or get started with an email newsletter.
Whether you’re starting from scratch or just looking to level up your business, get started with your email marketing journey with these 5 easy steps.
1. Write simple copy focused on your target market
When it comes to email marketing, there’s no need to worry about writing pages and pages of content. According to the IBM Marketing Cloud, only 53% of emails are fully read, meaning that the recipient (presumably) only looks at the message for at least 8 seconds. Most readers are unfortunately not going to spend the time scrolling through paragraphs of content. Instead, focus your copy on your key messages and ideas for your target audience. Utilize your subject line and heading to grab their attention and if they can’t understand what your email is about within 8 seconds, you’ve written too much!
2. Start building your email list
One of the most important steps for email marketing is creating your email list. If you’re starting from scratch, there are a variety of ways to start. Targeted ads are a great way to start building your email list. An ad on Instagram, Facebook, or even Google can help send potential customers to your website. If you haven’t set up a website, use MindMe to create a custom one-time landing page, where your customers can sign up for your email list, learn key information about your business and interact with blog content. In addition to landing pages, MindMe features a Customer Relationship Management system to organize all of your business contacts easily with tools like Smart Lists.
3. Start designing your emails
What do you usually think about when you hear boring emails? Crickets chirping? Frogs croaking? Well, if you’re like us, you probably think about plain text emails. Email marketing is a great opportunity for your business to show off your creativity. With easy-to-use tools like MindMe’s “Builder”, you can include things as simple as your logo and custom signature, to higher-end items like images, embedded videos, headings, and descriptions to create emails with amazing design, media, promotional and responsive elements. Graphics are an important component to any email since our brains process them 60 thousand times faster than the words we read. Graphics can also get your point across quickly and clearly and can get better results than the best-written copy.
4. Schedule your emails
Scheduling your emails with an automation platform like MindMe is a great resource. In 2019, CampaignMonitor analyzed over 30 billion emails sent by their subscribers and discovered that the type of business you’re in could play a role in which day will work best for your email campaign. Not only does automation allow you to send out messages at the best time for your target audience when you’re not available to hit the send button, but it also allows you to create a sequence of instant welcome emails, birthday messages, and more to your customers when they sign up to receive emails.
5. Watch your sales increase like wild!
According to a study done by McKinsey & Company, email marketing is up to 40 times more effective than social media! Email has even been known to have an ROI of 4400%! So what are you waiting for! Sign up for MindMe’s Free Trail and start your email marketing journey today.