Part of owning a business is making decisions. The average person makes 35,000 decisions per day…. YES, you read that correctly. In addition to the ins and outs of operating a business there are decisions to make as to how you market your business. How do you represent yourself, especially online? What you choose to use as your online “business home” impacts the amount of potential customers that find you and what you are able to do with those leads. It’s a decision to be made with careful thought.
When it comes to the focal point of your business, landing pages and websites are always good options. Both platforms represent your business and can be used to capture leads, generate more business and create more buzz about what you have to offer. So, which one will take your business to the next level? Let’s discuss.
Landing Page Uses & Benefits
A landing page is a standalone page that highlights an offer you’ve made and serves the single purpose of converting a visitor to a customer.
Here are a few uses and benefits of landing pages for your small business:
Promote a Special Offer
Showcase an offer (a giveaway, contest, guide, etc) to potential customers via social media or a tradeshow and provide a link to your landing page. On the page, you gather their contact info–boom a lead! The leads can also be put into an automation campaign to nurture them and increase business opportunities.
Get it Done Fast
Landing pages can be made quickly, especially when compared to the process of making a full website. For example, with MindMe, you can create a landing page in a matter of minutes. If you’re starting from scratch, a quick landing page can be a great option for your small business. allow your marketing to work quickly and efficiently.
Initiate Marketing Automation
When you make a landing page in a marketing platform like MindMe, you are able to directly connect the campaign to both text and email marketing campaigns. The best part? You’ll get an immediate notification of each lead by text.
Simple Connection to Ads & PPC Campaigns.
Ads need to be targeted at your ideal audience, and each ad should connect to a page giving your target exactly what they need. If you connect to a general website, you will likely see a high bounce rate. With a landing page, you provide a smooth transition and increase your number of leads captured.
There are also SEO options to further drive and track traffic to your landing page. A landing page is an efficient, easy way to create new customers and keep track of new business.
SEO & Analytics Friendly
Search Engines are everything when it comes to small business marketing. Luckily, landing pages, especially through MindMe Mobile, can be:
- Optimized for SEO
- Connected to Google Analytics
- Connected to your Facebook Pixel
- Can increase your digital footprint
Sounds like a no-brainer, right?
Website Uses & Benefits
Now, before you go hitting the delete button on your website and opting for a landing-page-only existence, websites are still very important for your small business. A website is a collection of web pages under a single domain name. A website showcases all aspects of your business such as your services/offerings, hours of operation and contact information, and even testimonials.
Here are a few uses and benefits of a website for your small business:
Show Off Your Business
One of the benefits of using a website for your business is that it can showcase your brand. A potential customer gets a lot of valuable information about what differentiates YOU and what you have to offer by clicking through all of the different pages. A website is a great way to really showcase your brand and what you have to offer under one domain.
With a website, you have more flexibility and options as to how you present your business which could potentially leave customers feeling more comfortable about moving forward.
A website can also be optimized for SEO which allows for organic searches thereby driving more traffic. Since your website has several pages, you have more opportunities for great content to get picked up by search engines.
What’s the Verdict?
Now for the good news. Guess what? You can have BOTH!
The best option for your business really depends on your goal. If your goal is to quickly and efficiently capture new leads converting them from visitors to customers for a specific offer, then you’re best to go with an easy to create a landing page. However, having a great website is always a great choice for your business. Luckily, you can have a great website and add great landing pages to your box of marketing tools with MindMe.