Email has consistently proven to be one of the most effective channels for generating consumer engagement and sales. It’s an easy way to keep in touch with existing customers, nurture prospective buyers, as well as convert them into paying customers. Email plays a vital role in growing your business. It seems that everyone these days is receiving at least one promotional email in their inbox each day. However, there are those who are more than willing to click and buy what the sender is promoting. This makes email marketing one of the best ways to grow your business and gain leads.
Read on to hear our 5 surefire ways email marketing can grow your business:
1. Drive traffic to your landing pages
A landing page is a standalone page that highlights an offer you’ve made and serves the single purpose of converting a visitor to a customer. Email marketing is a great way to reach your audience and send them to your landing to let them know about events, new products, and other information you think that they should know. When you link to your landing page in your emails it will boost its ranking on search engines like Google.
2. Create a community for your business
Community is one of the key aspects of growing your business. A devoted community can help expand your brand awareness, customer, and brand loyalty. Email is a simple way to start building your community. When done right, email can directly help you build relationships with prospects and customers! One of the greatest ways to create community is through personalization and tone. Personalized emails from the business owner will help give your business a trustworthy feel, showing your customers you care about them and their individual needs. When you care about your customers they will care about your business too!
3. Communicate offers & sales
Email marketing is one of the most effective tools for boosting sales and with good reason. According to EConsultancy, email marketing accounts for approximately 23% of sales, rendering it one of the most effective marketing channels at your disposal. Sending out an email blast when a product’s price drops, or telling customers about upcoming promotions can be a great cash grab for your business. . Let them know about new products you’re offering, contests, or if you’ve created a new Twitter stream for additional news about your company.
4. Don’t let customers forget about you!
How many times have you bought something and then never heard anything from the business again? Whether it’s a welcome email, thank you for your purchase message, or a sale announcement, most consumers love a personal touch. Good email marketing can ensure your customers never forget about you and keep coming back for more.
5. Provide special opportunities to keep them coming back for more
Holding a contest is always fun! Contests increase engagement and visibility on social media and get customers excited about the prospect of winning, and it might just have them coming back for the chance to win again. A great new MindMe tool is the ‘random email’ feature. MindMe will select someone from your chosen list and email and or text them to let them know they won! This is a great way to cut down on favoritism and blame it on MindMe! We recommend using the countdown clock listed above as a way to make sure they enter the contest in time.