In every mobile marketing campaign, there are at least 5 crucial rules that will contribute to your success, or your failure. SMS text message marketing can enhance your business so much, that sales can quadruple – but first you need to know how to make that happen.
That’s why these 5 pivotal rules are used by top mobile marketing pros, to ensure that their strategies, tactics and techniques always stay on the fast track to success!
The 5 Definitive Rules of a Successful Mobile Marketing Plan
Rule #1: Always give more value, than sales pitches. Any pro SMS text marketing company will tell you that every single text should contain some sort of incentive. Create something that your customers will actually value if you want to see conversions. Think exclusive offerings to text customers only! Don’t be afraid to tell people the true value. Free may sound cheap, however, “Free gym membership ($100 value)” sounds like it’s worth $100.
Rule #2: Get your mobile marketing timing right, and your customers will love you. A good example is sending a 20% discount coupon for lunch if that’s your slow period at 10:30am. Get em while they’re hungry!
Rule #3: If you’re offering general information, make sure it’s interesting. SMS marketing is not about rehashing old, overused quotes, tips and nonsense! People will view useless info as spam and become immune to your texts, or worse, they’ll opt-out.
Rule #4: If you can make it look better, but keep it simple, do it. Mobile marketing texts with graphics, like e-cards, enhance your message if they’re done right. When done wrong it’s meaningless and affects your credibility in the eyes of your customers.
Rule #5: Get aboard the viral train! A great SMS text marketing company will reach to make all of their text updates viral. If your subscribers are sharing – you’re winning! Encourage people to share the exclusive offer with their friends… All they have to do is copy the text to forward it to people in their address book.
These rules can be applied to any mobile marketing plan you come up with, in any niche. They are the golden rules of making money with mobile that the pros acknowledge. If you can stick to these principles, then your success is all but guaranteed.
Mobile marketing doesn’t have to be difficult if you use this advice to blow your customers out of the water. They won’t have any choice but to join your list, because it’s so great!
