The foundation of a small business is relationships. To generate new business, you must create a customer who is engaged. Today, one of the best ways to reach consumers is through their mobile devices using SMS marketing. SMS marketing is a marketing tool that uses text messaging (SMS) to communicate with customers. Messages communicate time-sensitive…
Small businesses typically have unique needs and smaller budgets when it comes to marketing campaigns, so knowing how and where to invest your funds, why marketing is important to your overall business plan and how to stand out in your market is important to understand and delve into. For starters, the most cost efficient way to begin marketing for your small business is through strategically planned email marketing campaigns.
When you’re putting together a marketing plan for your business, you want to know exactly what strategy will reward you with the best bang for your buck, or return on investment (ROI). Since you’re here, you’re likely interested in the goliath that is the email marketing sector, or you’re curious about the up-and-coming idea of…
SMS marketing is a deeply rewarding method of attracting and retaining customers. But before you can get to that, you need to know how to mobile market, by growing your SMS subscriber list. This might seem complicated, but really it isn’t! In fact, to prove how wonderfully easy this will be, we’ve put together 10…
At the core of text message marketing, is your mobile keyword. This single keyword will be the centre piece, an active opt-on for your entire subscriber list. Knowing how your mobile marketing keyword works, is an essential part of becoming a pro SMS marketer. That’s why in this post, we’re going to define exactly how your text message marketing keyword…